Iceland to Showcase tech startup scene at Slush 2024

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Reykjavik Iceland
Photo: Marcel Dominic/Pixabay

A delegation of 33 Icelandic companies is set to bring Iceland’s spirit of innovation to Slush, the top tech startup festival that takes place November 20 to 21 in Helsinki, Finland.

“We’re thrilled to showcase a part of Icelandic tech at Slush this year. Iceland may be small, but our innovation culture is strong. Slush is the ideal venue offering a great opportunity for our startups and founders to meet with peers and investors and highlight ideas coming from our vibrant ecosystem,” said Erna Björnsdóttir, head of innovation & technology at Business Iceland.

Today, Iceland’s tech startups range a variety of industries from green energy, to biotech, health- and life science, gaming and more. The businesses attending Slush offer a glimpse into this ecosystem, including:

DTE: Optimising metal production and processing with in-line chemical composition analysis of molten metals to increase throughput, quality and efficiency in the value-chain.

Hefring Marine: Leveraging AI, sensor data, and edge computing to provide real time decision-support that optimises vessel safety, fuel efficiency and sustainability.

PLAIO: A modern visual planning solution that uses AI and emerging technologies to improve the workflow of pharma planning processes and support decision making.

Smitten: A dating app that makes the user journey fun and easy, with creative games, interactive profiles, and icebreakers.

 Knittable: Offering interactive, customisable knitting patterns to match any knitter’s design vision. Winner of the Silicon Vikings competition at IIW 2024, now representing Iceland in the Nordic Vikings final at Slush.

“Attending a global tech platform like Slush not only gives startups a chance to connect with international investors and partners, but it also reinforces collaboration – in our case across countries which share a similar spirit of innovation and resilience. I look forward to attending Slush,” said Helga Valfells, CEO at Crowberry Capital, an Icelandic female founded venture capital firm.

Despite its small size, innovation has been thriving in Iceland. There are now more than 18,000 people employed in IP driven industries, which has grown steadily in recent years. According to Dealroom, Icelandic startups have also secured more that €1.2bn in funding since 2019.

Iceland ranks number 22 in the Global Innovation Index, and exports from IP driven industries in Iceland have doubled in the last five years.

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Jim Cornall is editor of Deeptech Digest and publisher at Ayr Coastal Media. He is an award-winning writer, editor, photographer, broadcaster, designer and author. Contact Jim here.